The yellow service truck

The truck, yellow or not, is almost but not yet quite an urban icon. It is something that we see wherever in the city we may happen to be, but, it is also something that we don’t exactly look at and pay any attention to, unless of course, we happen to be from a service industry that uses those trucks, or maintains those trucks. In a literal sense, it denotes public service. But as generic as the yellow cabs of New York is, the “yellow” truck is a great and somewhat unique way to visualize the motorized aspect of a business or society. It’s ubiquity, and at the same time, its somewhat “invisibility,” lends it a generic and yet expressive means of powerfully conveying a number of direct and across-the-board ideas. As an unusually composed stock photo image, only partially showing the body of the truck, and then the cobbled pavement, it can take on an unexpected meaning from “moving about” to “moving on.” It can also denote “moving up” and “moving away.” This is certainly an image that is yellow-ripe with connotations. But whatever the message you attach to it, a bright, happy yellow service truck can certainly drive home the point. To inquire about this and other stock photo images, and how you can best express a message in creative and stunning visual terms, send an email to Dominique James at djphotographer@mac.com.